WHAT IS PARODONTAX FLUORIDE TOOTHPASTE: Parodontax Fluoride is a daily toothpaste that helps stop and prevent bleeding gums. CHOOSING GUM TOOTHPASTE: If you see blood when you brush you could have gum disease. Left untreated, this can lead to bad breath, gum recession & eventually tooth loss. CAUSE OF BLEEDING GUMS: Bleeding gums are caused by plaque build-up. WHY CHOOSE: parodontax is 4x more effective at removing plaque, the main cause of bleeding gums, than a regular toothpaste. Parodontax VS REGULAR TOOTHPASTE? Parodontax is designed for daily use, as well as taking care of your gums, it also strengthens teeth & freshens breath. HOW TO USE: Brush twice a day with parodontax Fluoride toothpaste for bleeding gums instead of using your regular toothpaste