Johnson’s baby shampoo is specially formulated with no more tears formula that is as gentle and mild to the eyes as pure water. it gently cleanses and rinses easily, leaving your baby’s hair soft, shiny, manageable, and with its unique baby fresh smell. johnson’s baby shampoo is soap-free, paraben-free, and clinically proven hypoallergenic, so safe to use even for newborns. johnson’s baby care products. trusted by moms for over 100 years!